When it comes to AdWords the acronyms can be a little overwhelming. Here is a quick 4-minute video that explains how your customers are searching for you, and how AdWords works to get you in front of your ideal customer when they are actively looking for you in Google.
How Adwords can help you generate more leads.
How landing pages can turn more strangers into ready to buy leads.
Here at GetmorelocalCustomers.co.nz we manage your AdWords and create landing pages that capture the attention of strangers searching in Google and turn them into warm, ready to buy leads. These landing pages help you turn more website traffic into paying customers and spend less money to acquire a customer.
What does that look like?
Joe, a potential customer, is looking for “door repair services” in his local area (Lower Hutt) for his sliding door that is stiff and keeps jamming.
He goes to Google and types “sliding door repairs” hoping to find a local service.
This is what comes up in google’s search results:
He can see:
- Some Google AdWords Advertisements
- A map with some business listings
- The organic free (S.E.O) results
Which business will he choose?
From here he has to decide: Which local business can solve his problem and fix his sliding door.
Which of the results that you see on this page do you think best solves his problem?
Which result would you most likely click on?
Unlike all of the other results on the page Exceed’s is an advertisement.
Exceed’s advertisement contains the exact problem he is having broken “sliding doors” AND lets him know that Exceed can fix doors in his area.
This makes him more likely to click on their advertisement rather than their competitors. Once he clicks on the ad he is taken to a landing page all about sliding doors.
He can see:
- That Exceed services his location
- That Exceed can solve his problem – getting his door fixed
- That they are easy to work with and can come to him
Why use landing pages?
- They do a better job of turning strangers into leads by letting them know how you are going to help solve their problem.
- Because they are so relevant, Google doesn’t charge you as much money to advertise to people looking for your services.
- We can easily measure what is not working and fix it quickly, so we do not waste your marketing budget.
- We can capture the customer’s details so we can get in touch with them in the future and solve more of their problems.
- They reduce the amount you spend to acquire a customer.
How do your AdWords and Landing Page services work?
- Setup – We pick the most profitable products to sell via AdWords and set up landing pages and AdWords ads to sell them online.
- Monthly AdWords / Landing Page Management – We make tweaks to improve results to grow sales so you can scale your business.
- Monthly Analytics – We analyse the data and identify changes we can make that will improve the results to generate even more R.O.I. and we report on how well is it working.
Need help growing your business?
Get in touch – It all starts with a 10 minute conversion capability audit
Over to you… Got questions? Did you like this post? Leave us a comment so we know you stopped by.
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