How To Increase Sales with Google AdWords and Landing Pages? (With video)

increase sales with adwords and landing pages

When it comes to AdWords the acronyms can be a little overwhelming. Here is a quick 4-minute video that explains how your customers are searching for you, and how AdWords works to get you in front of your ideal customer when they are actively looking for you in Google. How Adwords can help you generate more…

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3x Your Sales by Guiding Potential Customers Through The Decision Making Journey

Wouldn’t it be great to stand back and see a steady stream of new customers? Imagine the freedom scaling up your sales would bring. Knowing that each day, week, month and year, your sales were going to steadily grow.  That would mean you could hire staff new staff member to take some work off your…

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What is Local Search and How Does It Work?

The internet is the first port of call for your customers when they are making purchase decisions. If you are not appearing in local search you are missing out on 80% of the potential business in your area. That is why a local search campaign is crucial for generating new leads throughout the year. What…

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Website 101 – Create a website that Works – Free Video Training

Have you ever tried snowboarding before?  During my first attempt a friend took me up the mountain, I strapped the board to my feet, he helped me stand up… and then I fell over… ALOT! After 4 hours, one very sore bottom and about 20 bruises later I decided it was time to get a lesson…

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Is your website copy killing your business?

Are you investing money in website traffic be it Search engine optimisation, adwords or even boosting facebook posts just not getting the customers sales in return? Watch this short 3 minute video and I why this is happening.   If you are it sounds like your website is not doing a good job of converting website…

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Why did you choose THAT website design?

Have you ever purchased a pair of sexy looking shoes solely because they made you looked slick? When you walk down the street in them or show them off to your friends you feel like Don Draper (from Mad Men) or Heidi Klum (Victoria secret model). The trouble is they look fabulous – but they…

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How to convert more of your website traffic into customers.

Does your website bring in new business? Or piss potential customers off? How many of the people that visit your website actually turn into paying customers? The biggest #1 mistake I see with new clients is that they have commissioned a website with no thought to how it will convert website visitors into paying customers. The…

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Christchurch Photo Lab Gets A Marketing Makeover

BEFORE In 2011 Keith knew he needed a website so he invested in a basic 4 page site with his contact details. The site went up, sat there for 4 years like a glorified online listing … and that was that. It was not mobile friendly. There was very little helpful information on there for…

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Turn your website into your best sales person

Think of building a website like hiring an employee… Your never going to see the sales roll in and grow your business if you hire the beautiful shop assistant who vacantly stands behind the till, ignores customers and dust the shelves. Your best bet is to hire a sales person who listens to customers, finds out what they need,…

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How In Store Shoppers Are Using Mobile Devices – Infographic

As a business owner you seldomly put your “customer” hat on and think about the journey your customer when through to come in store. Your days are filled with juggling all of your current jobs… and now you have to be your customer as well. If you want to get serious results from your marketing then…

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Where can I find more customers?

Attracting new (and even return) customers is a lot like fishing. There is nothing worse than going fishing and not catching anything. Sure it’s refreshing doing something different for a day – but it can be really disappointing to return home empty handed. You sit there, cast your line out, you spend hours trying and hundreds…

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Why isn’t my marketing working?

Remember when you first went into business? I do, I was super passionate about launching this new service. In your case you probably rented a space, got a logo, started filling your store and hiring staff. Every day was filled with passion an excitement and possibility of doing something you love and are great at every…

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Use your website to drive in store sales

Websites are a marketing tool, so it is important to set them up so they can function as just that. The trouble is, most business owners do not understand how they work and how to use them effectively to drum up new and repeat business. So they pick a theme that looks pretty, put them up,…

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Did you see us on The Google’s Blog?

I recently got interviewed by the guys at google about some work I did with a client down in Christchurch – they were a local pharmacy struggling after the Christchurch earthquake. Google also flew me over to singapore to their head office to talk about our experience and give me tips on how to help…

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3 Google Hummingbird Marketing Techniques

There’s buzz in the air about the google hummingbird update. Search engine optimisation has changed a lot in the last two years, but the core fundamentals are still the same. Great content that is relevant and helps sell your goods and services. As Marketer or website owner you are probably left asking yourself how do…

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Are you ready for Google Hummingbird?

The algorithm has been refines again. Here is a short video of everything you need to know about Google Hummingbird.

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Did you see us in the NZ Herald?

Read the full article here: Small business: Kiwi entrepreneurs – Lucy Ross

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Did you see us in the Sunday Star Times?

As a follow on from my visit to Singapore to Google HQ I spoke with Journalist Richard Meadows about online marketing in this article Clicking on to business on the web. Sorry I couldn’t find an online record to link to.

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PRESS RELEASE: Google Flys Local Business to their Singapore Office.

PRESS RELEASE: Auckland, New Zealand Shortage of IT Professionals in New Zealand and Australia Lucy Ross Mobile Website Developer from onthegosearch.com was flown over to Singapore by Google attented the “Helping small businesses think big” Press Conference at the Google Offices in Singapore on 17th of April 2013. The Press conference was attended by one hundred…

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Are your bad search engine optimisation tactics killing your website?

Since the latest google panda updates focus on spammy and unnatural looking backlinks and internal site links, we need to change in the way we link. The old ways we use to create backlinks as part of our search engine optimisation strategy can actually negatively effect our websites. THE OLD: We use to try and build…

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